Thursday, June 26, 2008

Drumming up support

In an actual attempt to stir up some atmosphere in the Dome on game days, the Rams have announced they're bringing in a drumline.

Press release
When the St. Louis Rams take the Edward Jones Dome field for the regular season home opener versus the World Champion New York Giants, they will be joined by a high-energy drumline built to entertain Rams fans before, during and after games. The 15 precision drummers are from Gateway Indoor Percussion, one of the nation’s top competitive drumlines, and based out of St. Louis.

Fans will get to pick the name of the unit from choices such as "Rampage", "Battering Rams" (the current leader) and the deliciously generic "St. Louis Rams Drumline."

Though there's the cringeworthy opportunity for national highlights packages to include footage of the "Battering Rams" or whatever (I like "Elite Ram Corps" or "Woolly Bullies") and quip oh-so-cleverly about the Rams "getting beaten like a drum", I like this move by the Rams' PR people quite a bit.

Anything to liven up the Edward Jones morgue. A little college-type atmosphere with some bangin' drums can't hurt a bit in there.

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