Marshall's jersey to be retired

Rams are making Faulk the last to wear No. 28 (for however long the link's good)

Marshall Faulk's jersey will be retired at halftime of the Pittsburgh game 12/20. Marshall will be in town as part of NFL Network's exclusive broadcast of the game. (I'm just guessing there won't be as much complaining about the limited availability of that game as there has been for tonight's Green Bay-Dallas tilt.)

This is a good P.R. move on several levels. The Rams are staring a big season ticket renewal drop-off in the face, so it's best to have the PSL holders thinking about the good times with the GSOT as the season ends, rather than thinking about the team finishing 2-14 or 3-13. Also, the Rams have never really taken root in St. Louis. They've attracted bandwagon fans but can't be said to have developed the core following that makes football special in other cities. They need to start establishing some tradition here in St. Louis, start connecting with the town. Marshall Faulk is -our- football history. He's -our- superstar. He's a reminder the Rams have been champions and aren't the Big Dead all over again. The Rams suck ass this year, but we'll always have the Greatest Show. The organization that honors its past in a city deepens its connection with that city. And if they want to keep selling tickets next year, if they want to get back to selling out games regularly, the Rams had better start connecting better with St. Louis. This is a good start.

More in a bit.